![]() With promotion on Facebook and coverage by other local media, the New Luncheon Meat McMuffin with Egg campaign has achieved astounding results, with more than 122,000 total comments and 173,000 engagements on Instagram! Not only did the campaign blew out the expected KPIs, it also provided a valuable source of audience pools for accurate re-engagement in the future. Afterwards, the Instagram Chatbot would deliver a unique QR code to each participant to redeem their McMuffin’s at any of the McDonald’s Hong Kong selfordering kiosk or regular counters. To get one of the first cracks of the new McMuffin, participants would be required to follow McDonald’s Hong Kong Instagram account and leave a comment saying “I’m a Green Lover” under its Instagram post for the campaign. This Chatbot campaign – was a bold attempt by McDonald’s Hong Kong to push the boundaries of chatbot technology, the challenge was to distribute 100,000 NEW LUNCHEON Meat McMuffin with Egg via Instagram. Instagram Chatbot, a messaging tool in Instagram, is very effective in engaging with customers immediately through automated responses, not to mention helping the business to save time in operations. To reach out to younger generations, McDonald’s Hong Kong continued to utilise Instagram – the top social media platform used by the youth and young adults – as their primary marketing communication channel. Following the success of earlier Instagram Chatbot campaigns, McDonald’s Hong Kong released an unprecedented Instagram Chatbot campaign in collaboration with Green Monday to redefine the O2O2O (online-to-offline-to-online experience). ![]() ![]() The fast-food giant is no lagger on utilising marketing tools to take its business up a notch. Working closely with DDB Group Hong Kong and PRIZM, McDonald’s Hong Kong bands together both agencies that are experts in their respective fields to reinvent the launch strategy and creatives. Leveraging the power of Instagram, McDonald’s Hong Kong has introduced a whole new customer experience by seamlessly combining digital interactivity with offline sales. ![]()
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